“Enlightened leadership is spiritual if we understand spirituality not as some kind of religious dogma or ideology but as the domain of awareness where we experience values like truth, goodness, beauty, love and compassion, and also intuition, creativity, insight and focused attention”. Deepak Chopra
A native of the New York metro area, Annalisa has spent most of her career in advertising, marketing and product development. She was the owner and creative director of Evergreen Communications, a boutique advertising agency in New Jersey, focusing on real estate, banking, manufacturing, retail and health care accounts. Her passions are brand identity, brand analytics, strategic communications and integrated marketing campaigns – and the unique creative processes that are involved in each.
Annalisa has led global, cross functional teams while working as marketing procurement analyst for Merck & Co. and in corporate procurement for home shopping giant QVC. She was a designer for Calvin Klein Cosmetics, creating packaging and POS materials for fragrances. Her vision and intuitive, creative nature has contributed to product design, development and marketing not only in the cosmetics/beauty industry, but the wine/spirits industry as well. Concept to shelf development for clients such as Bacardi, Skyy, Heaven Hill Distilleries and numerous others expanded her luxury brand creative portfolio.
When she’s not spending her free time with her four grown children and her golden retriever, Annalisa pursues interests of creative writing, visual arts, playing guitar, cycling, hiking and traveling near and far. She has participated in many fundraising activities and charity events, served as a board member of a local hospice and chamber of commerce, and is always looking for ways to give back to the communities that sustain her.
No matter what type of business I brought in, Annalisa was able to hone in on the account’s marketing objectives and translate them into successful, actionable, and measurable, strategies and tactics! From manufacturers of lighting equipment to the highly regulated financial industry, Annalisa’s gift for creating a brand vision and exceptional ability in developing creative marketing campaigns (dead-on in their message, media, and mix) is remarkable. She is the rare combination of team player and leader; considerate of input from all sides, yet extremely business savvy. Annalisa is a natural artist and creative thinker – an awesome attribute and added value to any marketing team stuck in a rut! You want this lady on your team!!
– Robin Bonnema, Vice President at Ideavillage Products Corporation, formerly Account Executive, Evergreen Communications, Inc.
Annalisa has always brought a calm creativity to the table. Whether on task for a “hot” job or something that she could take her time with, Annalisa accepted the challenge with the same cool approach. The ideas and the mood that she creates always allowed for driving business forward. She is able to do this because she listens with the intent to deliver answers to the needs of her customers whether inside her organization or as a service provider. I have been lucky to work alongside Annalisa for years and always enjoyed the process as well as the outcome. She is a great component to any team!
– Angela Tise, Director of Sales and New Business Development for Advanced Automation, formerly Manager of Marketing Services, Calvin Klein Cosmetics Co.
I already miss working with Annalisa – she brings that incredible balance of calm and collected together with high-level action. She was an essential team player on the many cross-functional projects that ran concurrently. Her keen sense of prioritization ensured really hot projects were always moved forward first. More than her functional expertise, I relied on Annalisa’s ability to see the big picture – particularly when it came to significant process or culture changes. I look forward to when our paths cross and we can work together again.
– Heidi Beatty, Director, Research & Development at PDI, formerly Director, Strategic Product Development, Johnson & Johnson